Social Media isn't just to show off the kids
One of the first big names that started this whole social media thing was MySpace. Mostly people used this to connect to family and friends and to goof around on. It was kind of fun but to many people it seemed childish.
Then came Facebook and kind of cleaned up the idea of social networking. It kept things nice, clean and tidy and it seemed like it was now acceptable for older users as well as for companies.
Now there are several social networking sites that can be utilized for the purpose of connecting with your clients and customers. Sites such as Facebook, Twitter, Linked In, Flickr, YouTube,
How do blogs come into play?
To run an effective social media advertising campaign, a business needs fresh, informative content supplied from a business blog. This will attract and engage users and enable the business to participate in the social community. Traffic generated from these sites is extremely targeted, but is in the learning stage of the buying process.
For this reason, it's necessary to tread lightly in these networks. Instead of pushing a product or service, it's more important to inform and teach, so the audience relates to the business on their level and considers them a source of information rather than a marketer. Once the audience does convert, the results can make a business.
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